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*BUILD IMAGE. Signs can be an effective marketing tool in building an
image for your business and in helping you to be identified in competitive markets. Your sign may be the first exposure a potential customer or client sees regarding your business or product.

*ADVERTISING COST BENEFITS. When compared to other advertising costs such as radio, newspaper, television and direct mail, an on-premise sign is inexpensive. For example, the cost of 1,000 adults being exposed to your on-premise sign is only a few pennies for 24-hour-a-day coverage.

*A SIGN IS NECESSARY TO THE SUCCESS OF A BUSINESS. Many industries can attribute a large percentage of business to their signs. Some fast-food outlets attribute as much as 80 percent of their business to their on-premise signage. A visible and readable sign can make the difference between profit and loss.

*GENERATE IMPULSE BUSINESS. Signs generate business by catching the attention of visitors and newcomers who travel a trade area. Studies show approximately 50 percent of all consumer items are purchased on impulse sales directly attributed to signage, drawing consumers to the point-of-purchase.